Logo Specifications and Brand Style Guidelines

Logo Specifications and Brand Style Guidelines

Why are company style guides important? Logo specifications and brand guidelines help create a strong brand identity. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality and create brand recognition. Any style guide whether a logo style guide, brand style guide or sales pitch deck, communicates your company's design standards to your employees, your target audience, brand ambassadors and potential customers. This will create cohesion and reduce inconsistency. For example, one employee may use a teal blue on your website's blog posts,…Read more