What is Vector Art and why is it important?

What is Vector Art and why is it important?

Vector Art are computer graphics images that are created using points and lines. Raster images use a grid of pixels that when combined together, create a whole image. File Formats VECTOR: .AI, .EPS, .TIFF, .SVG, .ODG, and .CDR are file types are able to store these vectors and points. PIXELS: .JPEG, .PNG, .PSD and .GIF are pixel friendly file formats used for websites or anything on screen. .PDFS store a combination of the two, which is why it's universally used. Pros Come production time, vector art is more beneficial than any other file.   You…Read more
Logo Specifications and Brand Style Guidelines

Logo Specifications and Brand Style Guidelines

Why are company style guides important? Logo specifications and brand guidelines help create a strong brand identity. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality and create brand recognition. Any style guide whether a logo style guide, brand style guide or sales pitch deck, communicates your company's design standards to your employees, your target audience, brand ambassadors and potential customers. This will create cohesion and reduce inconsistency. For example, one employee may use a teal blue on your website's blog posts,…Read more