What is Vector Art and why is it important?

What is Vector Art and why is it important?

Vector Art are computer graphics images that are created using points and lines. Raster images use a grid of pixels that when combined together, create a whole image. File Formats VECTOR: .AI, .EPS, .TIFF, .SVG, .ODG, and .CDR are file types are able to store these vectors and points. PIXELS: .JPEG, .PNG, .PSD and .GIF are pixel friendly file formats used for websites or anything on screen. .PDFS store a combination of the two, which is why it's universally used. Pros Come production time, vector art is more beneficial than any other file.   You…Read more
Social Media Ad Campaign Tips

Social Media Ad Campaign Tips

Creating a Social Media ad campaign may sound overwhelming, but they’re an important marketing strategy for all kinds of businesses that want to increase brand awareness, increase sales, or generate leads. Here are few tips help make this journey a little less scary. What is an ad campaign? An ad campaign is a set of advertisements that revolve around a single message to help achieve a specific goal. Ideally, the ads you create should be aligned with your social media strategy and business goals. What your ad will say? Always be clear on what…Read more
Why is Product Photography important?

Why is Product Photography important?

Professional product photography is a key driver of store engagement, customer retention and conversion. It is very important for online businesses to use product images that are clean, clear and sharp. The more appealing and professional, the higher the customer confidence, and the more sales you will achieve. You may be tempted to save your money and not hire a professional product photographer. If you get the itch to take your own photos, here are some things to consider: Lighting: Make sure your item is well lit. Make sure the light is hitting…Read more
Logo Specifications and Brand Style Guidelines

Logo Specifications and Brand Style Guidelines

Why are company style guides important? Logo specifications and brand guidelines help create a strong brand identity. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality and create brand recognition. Any style guide whether a logo style guide, brand style guide or sales pitch deck, communicates your company's design standards to your employees, your target audience, brand ambassadors and potential customers. This will create cohesion and reduce inconsistency. For example, one employee may use a teal blue on your website's blog posts,…Read more
Referral Gift Cards

Referral Gift Cards

I love being able to send out emails like this to my customers and would love to send out more. Receive a discount for every referral that makes a print or design purchase with me! View graphic design, web design, or photography services.  Read more
Mighty Text

Mighty Text

I'm shocked of how many people do not know of apps like mighty text. This app enables you to send and receive text messages from your computer. The image is a screenshot of how the app appears on your desktop. It syncs with your phone so you can also receive picture messages and download onto your computer. I use it at work to dispatch to our company drivers. I can copy and paste addresses from online dashboards or PDFs and paste directly onto the message box. It reduces the amount of errors I…Read more
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